Switch4Good

We are an evidence-based nonprofit with a mission to wean the world off dairy. The human body is not designed to digest mother’s milk after infancy—let alone the milk of a different species. But that doesn’t stop Big Dairy selling us the lie that “Milk Does a Body Good.” We are here to set the record straight and tell the truth about health, wellness and food equity. We encourage people to live better and do more by thinking critically. We work with clinicians, athletes, social justice warriors, enlightened policy-makers, and progressive corporations to promote ethical lifestyles and widespread behavioral change related to how we eat.

Switch4Good is a cause-based advocacy nonprofit that helps people embrace a dairy-free, plant-based diet, lifestyle, and ethos. The three levers we pull to accomplish our mission are legislative initiatives, corporate food policy, and behavioral psychology in the general public.